Campaigns & Demand Generation

I develop B2B demand generation campaigns that connect the right message, channels, and sales follow-up to generate qualified opportunities and measurable revenue.

$164,000

ARR from one multichannel campaign

13x

First-year return on campaign spend

+46%

Increase in email replies

Content Writing on Laptop

Featured Case Study

A focused cold-prospecting program coordinated email, LinkedIn, and sales outreach around a defined audience and offer.

Challenge

Reach qualified accounts and create sales conversations.

My role

Campaign planning, execution, automation, QA, and reporting.

Result

$164K ARR on roughly $12K in spend.

Optimization

Email Lifecycle Testing/span>

+46% replies · +25% clicks · +27% CTR

Show how testing, targeting, and messaging changes improved engagement.

Integrated campaign

Co-Branded Webinar

~300 attendees · 5 qualified appointments

Show the promotional plan, landing experience, follow-up, and sales handoff.

My approach

From audience insight to sales follow-up

01

Define

Align the audience, business goal, offer, and success metrics.

02

Build

Develop the message, campaign assets, automation, and tracking.

03

Activate

Coordinate channels and give sales a clear follow-up process.

04

Improve

Analyze response, conversion, pipeline, and revenue signals.

Capabilities

What I bring to a campaign

  • Campaign strategy and audience segmentation
  • Email nurture and lifecycle programs
  • ABM, LinkedIn, and sales outreach coordination
  • Webinars, landing pages, and conversion paths
  • HubSpot workflows and campaign tracking
  • A/B testing and performance optimization
  • Sales enablement and lead follow-up
  • Pipeline, attribution, and revenue reporting