Audits & Analytics
I specialized in Marketing Analytics during my post-grad work, which has been invaluable in helping me make strategic recommendations based on research and data.
Increasing monthly recurring revenue, project revenue, and sales opportunities through research, auditing, and performance analysis that revealed where businesses could improve, invest, and grow.
Turning Analysis Into Business Growth
Good analysis should do more than explain what happened. It should help determine what happens next.
I use website audits, marketing performance data, CRM reviews, and competitive research to identify gaps, uncover opportunities, and recommend practical next steps. The goal is not simply to produce more data, but to turn that information into clear decisions that improve marketing performance and support revenue growth.
These projects have helped businesses strengthen their sales approach, improve digital experiences, identify untapped revenue opportunities, and make more informed decisions about where to focus their time and resources.
If that sounds like what your team needs, let’s connect.
Finding Competitive Gaps That Supported a $25K Redesign
This non-profit client had a dated site that was difficult to navigate and didn’t follow modern best practices. In addition to my typical website analysis, I was tasked with doing a competitor analysis.
The purpose was to show the client the areas that they need to improve if they want to remain competitive. Through my audit, I discovered and outlined many areas where the messaging was unclear and design/layout choices created uncertainty on next steps.
In the process, I also uncovered competition they didn’t know about, and was able to make a number of recommendations on improvements.
These insights and recommendations led to a $25,000 website project.
Supporting $5K+ in MRR Through a HubSpot Audit
This prospective client signed on for a one time project to help with a handful of CRM tasks. They had implemented HubSpot mostly on their own. They didn’t have much direction and didn’t feel they were getting the most out of their subscription.
I was tasked with performing a HubSpot Audit. The goal was to determine what they were doing well and what areas we could help them improve. I looked at a each of the different HubSpot Hubs and all of the tools available to them to see how they were using HubSpot, what tools could simplify processes or increase performance, data that needed cleaned up, and processes that needed put in place to keep their data clear and useable.
The insights and recommendations I provided led to over $5,000 in MRR.
Turning Performance Data Into a Stronger Sales Story
The company I worked for, ONEFIRE; had a lot of success with an internal lead nurturing process they had developed. They began selling this process as a service to their clients. However, they didn’t have the data to show their clients what success could look like.
I was tasked with performing data analysis and building out reporting on their process to better tell the story of what success with this process could look like.
First I had to figure out how many companies were being enrolled into this process and build out a report for that. Then I had to build out reports that showed attribution of first time appointments that had been enrolled in this process. This was tricky as many contacts didn’t schedule appointments directly through this process, but often took multiple steps outside of the process before scheduling the appointment. These reports were compiled in a dashboard to easily visualize the entire lifecycle from initial enrollment to FTA.
The result is, my company had a better understanding of the numbers and could more effectively communicate the benefits of this process to potential clients.
Turning a Website Audit Into a $20K Redesign
This IT client had a site that had many different agencies updating and working on their site over the years, leaving it a directionless mess.
I was tasked with performing a website audit to determine how well the site was performing. I visually audited the site to find obvious issues with layout, messaging, broken links/images, etc. I then utilized tools like SEMRush to look at its technical performance and SEO as well Google Analytics to see its traffic performance. I then compared its performance to that of its competitors.
What I found was the website loaded slowly, had outdated information, broken links, and performed much worse than their competitors. I compiled my findings and recommendations into a presentation for the clients.