Web Design

I lead web design projects from start to finish to create websites that support business goals and improve the customer experience.

The Results

The completed website gave the company a modern digital presence that better reflected its current business and clearly communicated its expanded services.

The new Salesforce integration also eliminated the need to manually transfer website leads between systems, saving the sales team multiple hours each week while enabling faster follow-up with prospective customers.

The Challenge

The client’s website no longer reflected the full scope of its business. Originally built around an industry-specific platform for selling semi-trailers, the site had become outdated and failed to showcase the company’s growing range of products and services.

The website also created an operational bottleneck. Form submissions were sent to a legacy CRM, forcing the sales team to manually transfer every lead into Salesforce. This added administrative work, slowed follow-up, and increased the risk of missed sales opportunities.

My Role

I led the website redesign from initial planning through launch. My responsibilities included:

Establishing the project timeline, deliverables, and client expectations
Leading biweekly client meetings and communicating project progress
Coordinating with the design and development teams
Writing and refining website content
Presenting deliverables and managing client feedback and approvals
Overseeing the integration between the new website and Salesforce
Keeping the project aligned across the client, creative, and technical teams

Call Email

Other Work I'm Proud Of

Web Page Design

This company needed to create a page to showcase their web design services.

I was tasked with building this page to match the look and branding of the rest of the site. This included sourcing and creating images, writing copy, and building out the page.

Note: This company has been acquired and this page is no longer available to link to.

Web Design Project Coordinator

This client had a dated site with a number of issues including some glaringly obvious typos throughout.

I assisted on various elements of the design and build of this project including working with the development and design teams, sorting and finding company assets, and providing insights into design elements.